Matchbook cover advertising the McCormick Farm Equipment store in Montezuma, Iowa. The outside of the matchbook has images of International trucks; the inside has the name and address of the local dealer. Matchbook produced by Universal Match Corp.
Looking east on East Main Street from the corner of 4th Street and East Main Street towards the north side of the street in downtown Montezuma, Iowa, around 1950. Rexall Drug and Monte Cafe are visible.