LOOK Building, Des Moines, Iowa

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On verso: "This modern five-story structure houses LOOK's subscription department which procures, processes and maintains the subscription portion of more than 7,000,000 paid circulation". Looking southeast at the LOOK Magazine building published by brothers Gardner and Mike Cowles who also owned the Des Moines Register and Tribune and the Minneapolis Star and formed the Iowa Broadcasting Company. The magazine was published in Des Moines from 1937 to 1971 and was similar to Life Magazine in content and emphasis in pictorials. The building, located at 111 Tenth Street, Des Moines, Polk County, Iowa, has been converted into residential lofts. 1965 postmark. Number S-211.